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With whirlwind schedules and an always-on digital culture, 
feeling like we have our feet on the ground is easier said than done.

Whether you’re a CEO, content creator or stay-at-home mother, our schedules are hectic. That’s exactly why we partnered with Create & Cultivate to step into the shoes (and head-to-toe JS looks!) of a few of our favorite content creators in four different cities around the country to see how they keep their confidence high on a daily basis. From beach dates with bae to business meetings in Manhattan, these women share their secrets to feeling confident on a daily basis.

Follow along on Instagram @JessicaSimpsonStyle and show us your Jessica Simpson style!

In NYC, Katie Sands is living the fast life and always going from meeting to meeting and then off to the next big city. And she didn’t just choose her blog name “Honestly Kate because it’s catchy–she’s on a mission to make the world a more authentic, relatable and honest place!

You recently wrote about authenticity and originality on your blog.

What’s the difference between the two, and why do you think it’s important to remember?

“This is a topic I’m very passionate about, as I feel it’s important for creatives to understand that not everything they do needs to be completely ‘original.’ In fact, almost nothing we do can be original, as we had to be influenced by something in order to come up with our ideas in the first place. Instead of trying to say something completely new, we should aim to say something in our own authentic way. We should take what speaks to us, and make that a pillar for what we base our creativity on.”

Ashley Torres isn’t one to shy away from a challenge. While working as an accountant, Ashley launched a fashion blog, Pursuit of Shoes (now Everyday Pursuits)—and scored a ticket out of finance and into the fashion industry because of it! Today, she works on her blog full-time and is proof that if you dream it, you really can do it.

If you could walk in someone else’s shoes for a day, who would it be?

“Michelle Obama - girlfriend is GOALS. She is so driven and confident, not to mention funny. After reading her book BECOMING I developed a total girl crush on her. I’d love to see a day in her life post presidency.”

As a new mom, Lee Anne is connecting with women all around the world and proving the motherhood
is all about putting one foot in front of the other.

What’s been the most rewarding part of sharing both the celebrations and challenges of parenthood?

“The connection to other women, and the power to connect with other women. I love using my platform as a community, and sharing a common motherhood struggle that I am going through at the moment. In sharing my struggles, there are so many people who can benefit from it. Not only do I get to connect with other women, but my followers get to connect with other women. A lot of women who follow me have things in common that they don’t even know about, and being able to connect them has been really rewarding.”

From meeting with brand partners to coffee dates with girlfriends, Coco Basey's life has been anything but typical. The Nigerian-born, Atlanta and NYC-based content creator spends her days in the corporate marketing world and her nights and weekends hustling away on her fashion blog, "Millennielle."

What do you wear when you want to feel most confident (shoes included)?

“Even though I love a dressed-up moment every now and then, my everyday personal style is all about comfort and elevated basics! To me, nothing beats a pair of flattering jeans and a crisp white button-up shirt, especially when worn well. I gravitate towards comfort when it comes to footwear too, my shoe collection is full of statement sneakers, flatforms and block heels!”