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Jessica @ Macy's Herald Square

The Collection hosted a launch party celebrating Open Book on Wed February 5th during #NYFW at Macy’s Herald Square in NYC! Jessica hosted a full house of family, friends, business partners and VIP customers. Stella Trattoria was completely transformed for the soiree which featured a pop-up shop, DIY denim embroidery bar, photobooth DJ and so much fun and excitement none of us wanted to leave!

The brand’s window takeover on 34th street was live the entire month of February.